What is the best time to email ? While doing B2B lead generation

When Is the Right Time to Email?

The time you choose to send out your emails is crucial as it has a bigger impact on whether or not your subscribers will open them. As mentioned earlier, from the A/B tests you perform you can figure out the right time that works for the people on your mailing list. Perform these tests to determine which timeframe works perfect and explore those in your future campaigns. This email marketing tip is underrated but highly important. 

According to Mailchimp, the best time to send your emails are on weekdays. Mailchimp also discovered that, as per the time zones, 10 AM is the optimal time of day.

But, while diving deeper into it, they found that the kind of dynamic content they sent through their email automation service also had a significant impact on the location, age, and occupation of the recipient just as much as it did on time.

This example by Optinmonster sums it up pretty well - imagine a day in the life of your particular audience. What are they doing in the morning, afternoon, and evening? What does their workday look like? How late do they stay up at night? How early do they rise in the morning?

All of these factors are crucial before you use this strategy in your email marketing plan. 

You Must Follow the Best Opt-in Practices

Coined by Seth Godin, "permission marketing" means that you market and advertise = goods and services only after your audience gives their consent. The result of that is higher engagement and open rates while also showing positive results in the customer journey.

After the GDPR went into effect, email marketers need to ensure that their programs are compliant. As an email marketer under the GDPR you need to collect freely given, specific, informed, and unambiguous consent. Unless you've got the positive opt-ins from your target audience, you just have to assume they are just not that into you even if your email deliverability rate is high.

What You Should Do

Email list open rates are the 'top funnel' of email metrics as they have a domino effect on the rest of your program. Make sure to constantly experiment with your campaigns even on a mobile device to determine what works best, given that there is no one-size-fits-all approach. Along with your own solutions, incorporate these strategies to get better results and growth for your business.